Levi Strauss & Co (NYSE: LEVI): Innovation and Sustainability in Fashion
Levi Strauss & Co (NYSE: LEVI)., commonly known as Levi’s, is an iconic American clothing company renowned for inventing blue jeans. Founded in 1853 by Bavarian immigrant Levi Strauss in San Francisco during the California Gold Rush, the company initially sold dry goods before partnering with tailor Jacob Davis in 1873 to patent riveted denim pants, creating the original Levi’s® 501® jeans.